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Blue Square Sports

Blue Square has been with us since 1999, and has since grown to be one of the biggest UK betting outfits out there. They claim to have over 750,000 players, which is indeed impressive, but is their success warranted?

Read on to find out more!

Software

Blue Square have steadily upgraded their user interafce over the years and have achieved a polished and practical setup for their service. The site is always clean and loads quickly.
Different categories can be accessed easily as they are well presented.

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Features

Blue Square offers a nice selection of additional features including BlueSq TV, which is a video content service, i-Bar and the Radio Center, which offers quite a lot of content as well.
The problem is that Blue Square doesn't support any languages other than English. While all the other features are fine, it's a bit disappointing to see that they don't offer any other languages.

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Depositing / Bonuses

Rather conservative. There's a 10 GBP welcome bonus and nothing more. While it's passable, there is definitely a lot to be desired on this front.

• free 10 GBP bet

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Security

Standard SSL.

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Game variety

The variety seems geared towards the British crowd. Most of the focus is on British sports events, but there still is a lot of “fun” categories such celebrities and the likes to draw in new customers.

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Customer Support

Customer support is generally good, but occasionally takes up too much time with e-mail. Phone was much quicker and had more of a personal feel.

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Reputation

Blue Square have a pretty good reputation all around. No big disputes with players and the operation has managed to keep itself viewed as a primary UK betting service for many years.
However, Blue Square lacks some of the comfort offered by some of its competition such as Victor Chandler or William Hill.

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Summary

Overall, Blue Square is a solid betting service with a lot of appeal – it's clean, sleek looking, and offers slightly better than average odds. The problem is that it seems they didn't have anyone other the the Brits in mind throughout the design process, which is quite a shame.

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